Friday, September 26, 2008

Interview: Yahoo's Schneider And Walrath On APT: Winning The Display Game (CBS News)

Both display and newspaper advertising have been taking it on the chin this year. And as the general economic condition becomes more uncertain by the day, the problems being faced on those fronts looks even more difficult. Earlier this week, Yahoo (NSDQ: YHOO), claiming the mantle of the largest player in display advertising and as major link to newspapers' online advertising, lifted the curtain ...

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